Millionaire Affiliate

I recieved an email this evening anouncing the launch date for Google Assassin, July 8th.  This set me thinking.  I have been learning all about promoting a web site using the Secret Affiliate Code, will it work for a total newbie?

I couldn’t resist the challenge and I have just registered a domain for myself, www.GoogleAssassinNews.com which seemed a pretty good name.  I have set a Squidoo site, and a hub and I will set up some more links tomorrow.

As soon as the product emerges I will register as an affiliate and see what happens.  The gurus have a running start on me but I will have a go and let you know how I get on.  In the mean time I needto goand find a bonus product to offer so tat I might  at least get some growth in my list.

Obviously the best list you can maintain for your email marketing is the one you build from your own customers and visitors who browse your website. But it is not enough to only have a list of those you know. You also want to bring in new customers all the time. Lets talk about different kinds of lists in online marketing.

Opt In lists

An opt-in list is your list of subscribers who opted to receive your email, ezine, newsletter or whatever you offered when they signed up.  It means they have allowed you to contact them via email. Here, a targeted opt in list would be a list of users who have been qualified for your specific market. Your subscriber becomes a part of your email list.

How Does An Opt-In List Differ From An Ezine?

Opt in lists are informal and brief. They are full of tips, etc. and have limited period offers. Invariably opt in lists are mailed when something new is to be introduced or to tell its users that a particular offer is available only for the next 48 hours, or something like that. Ezines, on the other hand, are formal. These carry articles and other hints. The periodicity of Ezines can be anything from a daily to once in two weeks or once a month. Actually if you really look at it, you’ll find that both opt in lists and Ezines are quite integrated. Ezines have opt in lists built into them, in the sense that along with their usual features, they include a section where they announce a new product launch, perhaps offering it to their subscribers at a special price or as a free download in the next 24 hours. 

Double Optin Lists

Double opt in is when your subscriber opts in two times. How? First on the website when he/she click and confirm their subscription after giving their email id and name. After this they click on the link sent to them at the email address which they signed up with to confirm their subscription. So it means not only opting to be on the list, but also confirming it by verifying their email ids.

Opt Out Lists

Opt out is when your subscriber asks for his/her email address to be deleted from your list when they no longer want to receive messages from you. They can do this through the “unsubscribe” link that you include in your emails to them. But did you know that some online marketers provide their users an unsubscribe link that does not work. When the user clicks the link, it sometimes goes into the wrong hands adding the user to some spammer’s list under the assumption that the email address is being validated.

These days, reputed companies make sure that they only send email to subscribers when they permit them to. By sending email to those who opted not to receive them will only end up irritating the user and mess up the credibility of the online business. Why lose all the effort you put in by simply not respecting your customer?

I read Rob Benwell’s eBook called Blogging to the Bank 2.0, and was impressed with the concept of a blog farm. A blog farm is simply a group of similar blogs which all move traffic to the sales site.  The difference between each blog is that each one is tailored to a specific set of keywords.  The net effect is that each blog is highly focussed and so does well in the search engines.

When I originally read Rob’s book I hadn’t appreciated the difference between a sales site and a traffic site. It was only after listening to Michael Cheney that the penny dropped.  If you try to tailor the sales letter for good search engine rankings then you are going to impose too many of the wrong constraints.  So there are two objectives, one to sell and one to attract potential customers.  Each type of site has a specific job and should be designed accordingly.  We want to place sites around the internet that will be attractive to potential customers, each site aiming at a specific sub-section of the customers.  Once the site has attracted a visitor, it can then direct them to the sales site for conversion.  Sounds so simple doesn’t it?

The first task of creating a blog farm is to identify the customer sub-groups.  The Affiliate Millionaire blog (this one) is slightly different, in that it is a more general blog that is charting the progress on the road to millions.  What I need are some targeted blogs that aim at specific customer groups.  It took me a while to figure out why blogs are so important and then I realised that you can set the blog to automatically ping any number of sites whenever you make a posting.  More posts equals more pings and builds up content for search engines.  No wonder that a blog is such a powerful tool.

So what are my key words?   Well the first product that I want to address is my Affiliate Millions product.  If you want to copy my progress then you can sign up as an affiliate for Michael Cheney by clicking here, or on the sidebar.  The target audience is obviously anyone who wants to make money from the internet, but we need to sub divide this large group, and then identify a set of keywords that is applicable to each group.  I have found it easier to do this in reverse. What I mean is that I draw up a large list of keywords and subdivide the list into common groupings and give each group a name.  So let’s go and do it.

I want to be a bit clever about loading the blogs with content because I would like to maximise their impact and effectiveness.  If I create a piece of content I could copy it to each blog and publish. The result would be my entire blogs ping the world with the same item at the same time.  The effect would be short lived and possibly even counter productive as it might be construed as a form of spamming. 

No, I will rewrite the content and tailor it for each blog.  I do not plan to do anything dramatic just slightly different content with maybe different keyword loadings.  I also want to create sufficient postings to allow me to post a different one on each blog.  That sounds confusing so let me simplify it.  If I have four blogs,  Blog1, Blog2, Blog3 and Blog4 I would create 4 different postings and each posting would have four variations.  I would then post the content as follows:

Now each day’s ping will release a different set of content, and even better the content is repeated over a number of days.