Tips On Creating A Website For Your Day Care
I’m a huge advocate of having a website and blog to support your day care business. I have connected with a lot of clients that otherwise might not have found me or might have overlooked my service in favor of one of the above. They might have overlooked my service in favor of a bigger, better, faster, shinier, more centrally located day care.
Instead, thanks to my website including pictures and information on every aspect of my day care people were impressed. They liked the beautiful setting, the family run element and our montessori program. Quite simply, they liked the fact that the website had put a face to the name, had added the personal touch and people felt like they knew us already.
Having an online presence has many advantages in terms of marketing and simply communicating with current and potential clients. It is not difficult to maintain or create a website and a professional look can be easily achieved. A vibrant, regularly updated site and blog can sell your business better than anything else. Include lots of information about you and your day care and ensure your site is easily navigated.
The early stages involved quite a bit of work ensuring all my keywords and tags were effective, submitting to online child care and business directories but the work paid off. Most google and other search engine queries for day care in my area will have my business listed in the first few results.
Ensure you have pictures of your bright, airy playrooms, outdoor playgrounds and shots of the exterior of your day care. Help parents understand what your day care offers by incorporating details of important policies, your educational curriculum and what you charge. Downloads of your parent handbook and day care contract provides answers many telling questions for parents and puts their minds at rest.
Keep your existing and future clients up to speed and interested in your day care by adding a blog to your website. I am getting lots of positive comments and responses having recently begun my own blog - Wordpress makes it easy for even the most technically challenged to to this. Put pictures of you and your employees on a staff page and include a few details about each person. This way, you won’t be such a stranger to your potential clients and they’ll be much more inclined to consider your service.
Fiona Lohrenz has been running her own day care for the past 10 years and is the founder of a childcare website that offers articles and resources for child care providers and parents. She has also produced ‘Start a Daycare Business’ DVD found here Start A Daycare Business DVD. Fiona can be reached at her website here: ChildCareOnly.com
- Rene Sandan
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